Integrated smart end-to-end
platform for sporting goods

BUSINESS OVERVIEW

Manufacturing

Yue Yuen Industrial (Holdings) Limited is the world's largest ODM/OEM of branded sports shoes and casual shoes for international brands such as adidas, Asics, Converse, New Balance, Nike, Puma, Reebok, Salomon, and Timberland.

RETAIL

The Group’s retail subsidiary, Pou Sheng International (Holdings) Limited, is one of the largest sporting goods distributors selling products of major sports and life casual brands in China.

Who We Are

Being an integrated smart end-to-end platform for sporting goods, we aim to deliver the sports industry with end-to-end solutions of the highest possible value while supporting healthy lifestyle around the world. Read more

Sustainability

The Group follows a sustainable development strategy that provides employees with a safe and healthy working environment, while also safeguarding its sustainable development and operations by establishing a set of management policies, mechanisms and measures. Read more