Retail Business

Pou Sheng International (Holdings) Limited, an independent retailing entity under Yue Yuen and listed on Hong Kong Stock Exchange (stock code:3813), is one of the largest sporting goods distributors selling products of major sports and life casual brands in China by YYsports multi brand stores and mono brand stores.

With over 20 years’ operation experience, Pou Sheng has established a complete sales network by over 9,000 stores operating in regions all over China.

In addition to the quality products sold in stores, Pou Sheng has been striving to provide excellent shopping experience in stores with various sports services connected to series of grass root and elite sports events. It is also aiming to build up in depth consumer profiles by serving consumers' sports lives and to further establish a sports services platform to serve consumers' needs offline and online, indoors and outdoors, with products and events related services. 

"Make Sports Your Life" is the vision of Pou Sheng. The mission of the Company is to discover consumers’ persistent passion on sports by providing quality products and services via convenient and unique omni-channel that consumers can access every day.

For more details about the retail business, please refer to Pou Sheng’s company website www.pousheng.com